The Super Public

Danah Boyd, a Berkeley grad student who writes the Apophenia blog, comments on what she calls the "super public," a new form of public/audience she sees as resulting from the digital age. A few quotes:

...Digital life has really screwed with the notion of public, removing traditional situationism (Goffman) that connects strangers. If the Kenyan farmer is connected to the Internet and reads English, he can be a part of Bloomberg's public via the New York Times. Yet, this does not mean that the New York Times would conceptualize him in their public, nor does it mean that his public acts would be equally visible by other constituents of the Times. ...

What does it mean to speak across time and space to an unknown audience? What happens when you cannot predict who will witness your act because they are not visible now, even though they may be tomorrow? How do people learn to deal with a public larger and more diverse than the one they learned to make sense of as teenagers? How are teenagers affected by growing up in an environment where they can assume super publics? I want to talk about what it means to speak for all time and space, to audiences you cannot conceptualize.

A reporter recently asked me why kids today have no shame. I told her it was her fault. Media is obsessed with revealing the backstage of people in the public eye - celebrities, politicians, etc. More recently, they've created a public eye to put people into - Survivor, Real World, etc. Open digital expression systems coupled with global networks took it one step farther by saying that anyone could operate as media and expose anyone else. What's juicy is what people want to hide and thus, the media (all media) goes after this like hawks. Add the post-9/11 attitude that if you hide something, you are clearly a terrorist. Should it surprise anyone that teenagers have responded by exposing everything with pride? What better way to react to a super public where everyone is working as paparazzi? There's nothing juicy about exposing what's already exposed. Do it yourself and you have nothing to worry about. These are the kinds of things that are emerging as people face life in super publics. ...

You can read the full piece here.